Innovation and trends in construction fairs
Cevisama, BBConstrumat, Piscina&Wellness Barcelona, Paysalia 2019 – towards a new concept of fair!
Today, with the Internet in our pockets, we are able to find any product with a simple click. We can check its characteristics and qualities and even simulate its use with easy applications. So, one question arises spontaneously: how do fairs adapt in this virtual madness? Fairs are part of a typology of marketing that still needs the face to face engagement, so how are organizations dealing with the virtual needs of consumers? On the latest fairs we have seen that fair organizations are changing their strategies and going towards new concepts.
Among the latest, there are four fairs that stand-out for their character. The Piscina&Wellness Barcelona is distinguished for its experiential activities program, while the French fair of landscape Paysalia for its initiatives which bring visitors in the city. The Cevisama of Valencia and the BBConstrumat focus more on architecture and interior design, becoming innovation hubs where to discuss the last trends with different professionals’ categories.
In 2019, many are the organizations are adopting new conceptual approaches, in order to find they own way to stand out! SAS is closely following these new trends, participating in the most interesting fairs among Europe, such as Piscina&Wellness in Barcelona, the Paysalia in Lyon and Cevisama in Valencia.