Innovation and trends in construction fairs
Cevisama, BBConstrumat, Piscina&Wellness Barcelona, Paysalia 2019 – towards a new concept of fair!
Today, with the Internet in our pockets, we are able to find any product with a simple click. We can check its characteristics and qualities and even simulate its use with easy applications. So, one question arises spontaneously: how do fairs adapt in this virtual madness? Fairs are part of a typology of marketing that still needs the face to face engagement, so how are organizations dealing with the virtual needs of consumers? On the latest fairs we have seen that fair organizations are changing their strategies and going towards new concepts.
Among the latest, there are four fairs that stand-out for their character. The Piscina&Wellness Barcelona is distinguished for its experiential activities program, while the French fair of landscape Paysalia for its initiatives which bring visitors in the city. The Cevisama of Valencia and the BBConstrumat focus more on architecture and interior design, becoming innovation hubs where to discuss the last trends with different professionals’ categories.
In 2019, many are the organizations are adopting new conceptual approaches, in order to find they own way to stand out! SAS is closely following these new trends, participating in the most interesting fairs among Europe, such as Piscina&Wellness in Barcelona, the Paysalia in Lyon and Cevisama in Valencia.
For those who focus on the outdoors market, the fair of Paysalia is a must. Paysalia - The exhibition Landscape, Garden and Sport is the first fair completely dedicated to garden products, and takes place in EUREXPO of Lyon every two years. The edition 2017 had a quite good success, with almost one thousand exhibitors, which is a record for such a specific event, and it also doubled its visitors from the previous edition.
In this event SAS presented its two most modular products: the TALÚS and the SAS-TRIA. Both solutions allow architects and landscape architects to play with slopes, textures, and details, all while reinforcing the aesthetics of spaces. The flexibility of both products followed the trend of this event, attracting many curious visitors! Paysalia was all about innovative ideas!
During Cevisama 2019, SAS found its place presenting a great range of colors for pavements and its new line of fence building system, the Toscana Modular Fence. This three-piece module and their complements allow users to be part of the walling design. During Paysalia, Toscana Modular Fence stand out for its multiple combinations, which offer a great game of sun and shade, while adding texture to the fence. Showing the diverse possibilities of concrete was a challenge on such a specialized fair, but the centenary company found its way.
On top of their ambitious program, Cevisama organizes the exhibition of Architecture and Interior Design in Ceramics -Trans-hitos 2019. Over the past 15 years, this exhibition has the overall goal to show the potentiality of ceramic as construction material. In this framework, a series of competition are organized under a number of categories: architecture, interiors and graduation projects. A great example of this ideas competitions is the image presented by Nihil Estudio, “House of Cards”, where their big format challenges typical uses.
As we’ve seen 2019 fairs have brought us very innovative proposals, and the 40th edition of Barcelona Building Construmat - “Building what’s next” didn’t felt shy on this trend. BBConstrumat is an international bianual event that has been a must for the professionals of the construction sector. This year it was hosted at the beginning of May, and their distinctive trait was its focus on networking activities. Catalogues and gadgets left space to talks and debates. The fair made its main focus to become a place for exchanging ideas and experiences. In addition, the entire event was (almost) paper free!
Important names of the international panorama, such as Neil Leach, Mario Carpo, David Basulto and Lola Sheppard joined the activities, rising the expectations of assistants who didn’t know what to expect from the redesigned concept of BBConstrumat.
The first visual impact, on this year edition, was the temporary installation designed by the architect Josep Ferrando, which was the undisputed protagonist. The entire pavilion was organized around an ephemeral “basilica”, put together with only two construction materials: large white awnings, which will be reused for future projects, and gigantic steel beams transformed in benches or counters, which come straight from the Sagrada Familia building site. The intangible meaning of the materials behind Ferrando’s concept gave the assistants the feeling of a new type of fair, where the “unexpected” was the keyword!
